![Pursuing Perfection: Craftsmanship in Product Development](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/6686424ffdf0238911f487cb_pursuing-perfection-craftsmanship-in-product-development.jpg)
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FEATURE - This month’s Design Brief explores the concept of craftsmanship in design and engineering, how to cultivate it in individuals and organizations, and the benefits of pursuing excellence.
![LPPD: Machan’s path to sustainable success](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/667cf210077d6acb69c4000e_lppd-machans-path-to-sustainable-success.jpg)
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FEATURE – Taiwan-based Machan International Co. manufactures sheet metal products, tool storage and medical trolleys, and smart energy storage cabinets. Last year, they turned to lean to improve their product development process.
![Enabling lean turnarounds](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/6673cd1c2ea90b227a97863b_Enabling-lean-turnarounds.png)
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BOOK EXCERPT – In the introduction to his new book, Art Byrne reflects on his lean journey and explains why to understand lean one must change their mindset.
![Think like a child and let creativity flow](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/66696e485fbbff1d6dd64fcf_think-like-a-child-and-let-creativity-flow.jpg)
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FEATURE - Looking back to her experience coaching teams in Africa, the author encourages us to introduce play in our work, as a way of teaching people and of unlocking creativity.
![What is your theory of success?](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/6660440327e17deb34010877_What-is-your-theory-of-success.jpg)
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FEATURE – To successfully transform, we need to change our “theory of success”. The authors discuss the obstacles managers face along the way.
![Models for thinking about Lean Thinking](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/665714b66a1e46c1899b5da6_models-for-thinking-about-lean-thinking.jpg)
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FEATURE - The Basic Thinking dimension of the Lean Transformation Framework is often the most neglected and the least understood. The author tries to shed a light on the subject.