Planet Lean: The Official online magazine of the Lean Global Network
A CEO shows us the Obeya room in his hospital

A CEO shows us the Obeya room in his hospital

Carlos Frederico Pinto
November 15, 2017

VIDEO - The CEO of a cancer center in Brazil gives us a tour of the their obeya room, taking us through their strategy deployment and explaining how it supports their mission of reducing the burden of cancer.


Gemba guide: Carlos Frederico Pinto, CEO, Instituto de Oncologia do Vale - São José dos Campos, Brazil


Our obeya is something of a "living room" - it constantly evolves as the problems we face change. It is from the "Green Room" that we monitor our performance, track metrics, devise our strategy and then deploy it across the business.

Check out the video below, in which I show you the visual management boards we use and explain how the room works.


THE GEMBA GUIDE

Carlos Frederico Pinto photograph
Carlos Frederico Pinto is the CEO of Instituto de Oncologia do Vale, in Brazil

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The first steps of Emirati firm NPCC towards lean thinking
June 26, 2017
The first steps of Emirati firm NPCC towards lean thinking

INTERVIEW – We speak with the National Petroleum Construction Company in the Emirates, learning how improving one of their critical processes is boosting the spread of lean thinking across the business.

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Rethinking R&D at Somfy
May 14, 2025
Rethinking R&D at Somfy

NOTES FROM THE GEMBA – Somfy’s R&D department is applying Lean Thinking to close knowledge gaps, improve collaboration, and boost innovation and technical competence.

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A new strategy for a new era
July 13, 2023
A new strategy for a new era

WEB SERIES – In the second episode of our docuseries on lean in Chile, we learn how, with a clear purpose and strong commitment from leadership, SKC is transforming its processes and mindset and building a competitive advantage.

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How Nike created a successful lean IT obeya
December 11, 2014
How Nike created a successful lean IT obeya

FEATURE – An obeya room can be the cornerstone of a lean transformation, but developing a successful visual management environment is easier said than done. Nike’s Technology department shares a few tips.

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